29 March 2013 ~ 58 Comments

13 Tools to Spy on Your Competitors

Have you ever wondered where your competitors are getting their traffic?

Exactly which keywords their ranking for in Google?

Who their top joint venture partners are?

Where they’re placing paid advertising?

Over the years I’ve wondered that as well.

Like being a fly-on-the-wall to your competitors private conversations.

But the cool part is – you no longer have to wonder.

With today’s technology – you can spy on your competitors with X-Ray vision. With just a few tools you will be privy to a host of juicy info.

You just have to know where to look ;)

And in this article I’m revealing 13 super cool ninja
tricks for spying on your competitors.

So put on your spy glasses!

And let’s dive in…

1. Moat.com – This unique search engine makes it easy to find out what type of banners your competitors are running across the web.

See exactly what sort of ads are being run by AppSumo, Groupon,
Disney, Apple, Netflix, and thousands of other brands.

I love going here to get inspiration and ideas on how to design our own banner ads and creatives.

Plus, Moat will also tell you where that ad was last seen – giving you additional intelligence on where to place your own banner ads.

Lots of competitive intelligence and marketing goodness…

2. SocialAdNinja – Here’s another competitive intelligence tool that will allow you to spy on your competitors.

SocialAdNinja contains over 400,000+ Facebook advertisements.

Find out exactly which ads are performing best on Facebook.
What sort of images their testing, their exact landing page,
and how long the ad has been live.

This is a treasure chest for anyone who is doing Facebook Marketing.

And I’ve personally found Facebook to be one of the BEST places to grow your audience in almost any market.

3. SEMRush.com – Find out exactly which keywords your competitors are ranking for in the search engines.

If you’re doing ANY sort of SEO – this by far my favorite intelligence tool for untapping new traffic sources. (opportunities)

Plus, SEMRush also allows you to spy on your competitors PPC ads.
Find out exactly which keywords their bidding on, how much they’re
paying, the exact ad copy their using, and much more.

4. WayBack Machine – Roll back the hands of time with this nifty little tool. Find out what your competitors site looked like in the past.

This free tool reveals YEARS of split-testing data.

Basically, this website allows you to see what your competitors websites look like over time.

Here are some interesting examples to look at:

http://wayback.archive.org/web/*/http://www.womenapproachyou.com (Check out how their squeeze page has changed over the years. Priceless data.)




5. DomainTools.com – Find out who owns a particular website and how to contact them. This is an invaluable tool for contacting potential affiliates.

6. WhoIsHostingthis.com – Nifty little tool to find out who is hosting any website online.

7. WhatWPThemeIsThat.com – Have you ever been to a website and wondered what WordPress theme they were using? This site will show you exactly which theme they’re using along with which plugins they have installed. Pretty cool.

8. BuiltWith.com – Find out what sort of technology your competitors are using. Server information. Hosting provider. Analytics tools. Content Delivery Networks. Advertising Partners. And much, much more.

9. SocialMention.com – This tools is similar to Google Alerts but made specifically for social media. Get free daily updates on any mentions made about you, your competitors, their products, and more.

This is a great place to monitor your own social mentions. Plus, it’s a really cool place to search for where your competitor is being mentioned online. This opens up hundreds of new opportunities and places for you to build relationships, recruit affiliates, share content, and much more.

10. Fireshot
Here’s a cool tool I use to build my swipe file. It’s a nifty little Firefox plugin that allows you to take a screenshot of any website online.

It’s perfect for capturing sales letters, upsell pages, emails,
squeeze pages, and more.

11. WhosMailingWhat.com – This spy tool allows you to instantly find out what sort of direct mail pieces your competitors are sending out.

You’ll see the exact mailing packages that other companies have
mailed so you can learn from their tests and direct mail controls!

I bet the CIA doesn’t even have competitive intel like this.

Inside the Who’s Mailing What Archive you get access to the world’s largest library of direct mail (packed with information on over 256,804+ packages) in nearly 200 categories.

If you’re doing any offline marketing at all, then this is like the Holy Grail in Indiana Jones.

The email inbox has become quite crowded in recent years. All of our snap whiz technology has actually made it quite an exciting experience to get a ‘real’ letter in the mail.

It’s a huge opportunity for any online marketer who is only using email.

Combine you’re online marketing with some offline marketing. Postcards, letters and direct mail pieces can add some extra zeros to your bottom line.

Plus, it’s a super easy way to stand out from your competitors.

12. Copernic Tracker – Keep a close eye on your competitors with Copernic.

Find out exactly when your competitors make a change to their
landing page, squeeze page, or sales page?

That way, you’ll know exactly when they’re testing a new headline, design, offer, etc…

Pretty cool huh? ;)

13. Flippa.com – I’ve saved the best for last :)

Flippa.com is the largest marketplace online for buying
and selling websites.

But here’s where the cool part comes in…

Whenever someone is selling their website – that’s when
they’re MOST willing to give you gobbles of information
about exactly how they’re making money and driving
traffic to their website.

Pretty cool.

This is one of the best places to go to see proven business
models in action. If you browse the different auctions you’ll
also often get access to their Google Analytics, top keywords,
Adsense Revenue, and much more.

It’s a virtual treasure trove of ‘what’s working now’.

I see a lot of marketers struggling to make money online and
spending thousands of dollars on courses to learn how to
build a business when they could in fact go to Flippa.com
and BUY a business that’s already making money.

And it would cost a whole lot less than the amount of money
they’ve invested in products and courses.

My motto is to ‘learn by doing’.

That’s how you build a successful business.

58 Responses to “13 Tools to Spy on Your Competitors”

  1. Alex 29 March 2013 at 5:10 pm Permalink

    Hi Kim: Terrific info. I’ve done homework and schooling like crazy. Appreciate all of the info, and affiliates/traffic will be the way. As you said “Learn by doing”, another is “follow through”, and “undertake only one at a time!” “Timing and follow through is everything isn’t it?” Thanks once more.

    • Michelle Norman 29 March 2013 at 7:05 pm Permalink


      Your point hit the nail on the head,,I should have just followed Kim’s advice on my businesses and skipped my MBA lol.

      • Alex 30 March 2013 at 8:40 pm Permalink

        Hello Michelle: A pleasure to hear your comment; It’s time to dust myself off and “Salvage what I can” Actually, the words were “save what you can”. I visited your site and was quite impressed. I left you a reply, and will be visiting it from time to time, I promise. Thank you for helping me and I don’t need to be “Don Quixote” looking for another windmill, or I want this, and I want that. Baloney! Alex

  2. Michelle Norman 29 March 2013 at 7:04 pm Permalink

    Once again when I think I am learning it all, Kim comes up with 1,000 more interesting tidbits of information!

    I think Kim has cloned herself or never sleeps lol. Kim, another great “pillar” post. I am so excited for your new site and all the new things you will share with us!

    Will you be doing more videos for your Otiming Website? I look forward to you monitizing it and working more on that site as well. ( I am modeling Puregoddess University after it and Lifed.com.

    Michelle Norman

    • Alex 30 March 2013 at 8:43 pm Permalink

      Hello Again Michelle: Will be in touch, and boy do I have some “Ketchup” to do. Talk soon. I like your modeled plan. Alex

      • Michelle Norman 1 April 2013 at 1:39 pm Permalink

        Thank you so much Alex for your kind words, you are a gem! Please do come back and check out my site, I would really enjoy your feedback. Also please keep me posted on your business ventures. I am really excited to see what you are doing, especially with Kim’s information and training.

        your new friend,


  3. Ioan Draniciar 30 March 2013 at 6:45 am Permalink

    Hi Kim! This is a great tool list; many tools I had no idea they even existed. You always provide value to your readers and that’s why I always open your emails and I’m coming back to your blogs for more.

    By the way I linked back to an article you wrote a long time ago but it’s still valuable to this day. You can check it out here: http://www.lazycashmakingformula.com/passive-traffic-generation.html

    • Alex 30 March 2013 at 8:46 pm Permalink

      Hi Ioan: I checked your site and thanks for the terrific follow through. I have much to do, in order to make everything I need happen, and save what I can. Alex

  4. Backlinko 30 March 2013 at 8:47 am Permalink

    Great stuff Kim!

    Majestic SEO and Ahrefs.com are two other killer reverse engineering tools.

    Even if you’re not into link building, you can usually find hidden guest posting and resource pages opportunities using these two tools.

    • Alex 30 March 2013 at 8:53 pm Permalink

      To Backlinko: Thanks for the info, have a great holiday. Alex

  5. Damien 30 March 2013 at 9:50 am Permalink

    This is great – thanks Kim. I had heard of about half of these tools and will definitely be trying out the others!

    • Alex 30 March 2013 at 8:56 pm Permalink

      Hello Damien: Keep going, I’m a newbie as far as Blogs, but am published in Poetry. Will continue once I’m able to put my affairs back in order. Have a great holiday. Alex

  6. Ray k 30 March 2013 at 9:59 am Permalink

    Great Kim! I needed to know this right about now as I invest in google Adwords.
    Thanks once again for the valuable info
    You are a breath of fresh air….

    • Alex 30 March 2013 at 8:58 pm Permalink

      Hi Ray: I read Kim’s article, and I think her Blog is fantastic. Have a great holiday, and thanks for the contribution. Alex

  7. Jack 30 March 2013 at 10:12 am Permalink

    What about Spyfu? It’s the industry leader in figuring out what your competitor is doing on the web.

    • Alex 30 March 2013 at 9:04 pm Permalink

      Hi Jack: Have a great holiday, and thanks for the information. I am published, but have been laid up due to surgery, losses, etc. I’m just learning about blogging from Kims sites as well as her new lab creation. Alex

  8. Sajan Elanthoor 30 March 2013 at 10:12 am Permalink

    Hey Kim,

    Really eye opening. I really appreciate you for digging such valuable information. Let me spy you to find out where you are advertising the most:)

    • Alex 30 March 2013 at 9:08 pm Permalink

      Hello Sajan: Have a great day, Holiday. Thanks for your input. I’m new to this blogging thing and am avidly learning from Kim, as well as her newest site. (:-Alex-:)

  9. Dennis Rosenberg 30 March 2013 at 10:19 am Permalink

    Super useful info, thanks so much Kim. Really appreciate your content.

    • Alex 30 March 2013 at 9:11 pm Permalink

      Hi Dennis: Have a great Holiday. I’m learning more from Kim in a short time from her sites. I’m new to this Blogging adventure. Alex

  10. Rob Metras 30 March 2013 at 10:51 am Permalink

    Great choices Kim. I also use a tool called Local Citation Finder by Whitespark.ca. it is great for local work. Always appreciate your sharing of content and your work ethic and attitude.

    • Alex 30 March 2013 at 9:16 pm Permalink

      Hi Rob: Thanks for the info. I’m new to this blog thing and am learning from all of you. Kim’s sites and knowledge are fantastic. Have a good Holiday! Alex

  11. ROBERT 30 March 2013 at 11:03 am Permalink

    Love all the websites you have shared…Number one for me was “WhatWPThemeIsThat.com”

    Is Buzzblogger gone forever?

    • Alex 30 March 2013 at 9:22 pm Permalink

      Hi Robert: I didn’t know that site, but will check it out. Kim’s information and sites are great. Have a great holiday! I’m new to blogging, and am learning all that I can despite setbacks. Alex

  12. Matthew 30 March 2013 at 11:51 am Permalink

    This is incredibly useful – thank you so much, so many sites I didn’t know about!

    • Alex 30 March 2013 at 9:26 pm Permalink

      Hi Matthew: I’m new to this blogging and have had a few setbacks, never-the-less, we will prevail. Kim is a treasure trove of information. Have a great holiday! Alex

  13. Logan 30 March 2013 at 1:34 pm Permalink

    This is a treasure trove of information Kim, thank you tons!

    • Alex 30 March 2013 at 9:35 pm Permalink

      Hi Logan: Have a great Holiday. I had to comment on veritable source of knowledge that Kim has given us. She has really dedicated herself to her lively-hood as well as her Lab work. The results are as the old “saying the proof is in the pudding!” Regards, Alex

  14. Jennifer Cunningham 30 March 2013 at 2:32 pm Permalink

    I like the picture at the top of the inspector. I will have to try some of these tools. I do need to keep an eye on the competition.

    • Alex 30 March 2013 at 9:43 pm Permalink

      Hi Jennifer: It kind of reminds me of “Spy vs Spy” by one of the authors I think it was Sergio Argones of “Mad” magazine fame, years ago. Regardless have a great day, and a super Holiday. That Kim is super, and I’m new at the Blog game, much to learn, as well as try to attempt to make a living. Despite setbacks, We will prevail. Alex

  15. Pete Kici 30 March 2013 at 6:59 pm Permalink

    your the diva of internet marketing Love your stuff:)

  16. Alex 30 March 2013 at 9:46 pm Permalink

    Hi Pete: I totally agree; I’m new to this blogging game. Despite setbacks and losses, we will prevail. Have a great Holiday Alex

  17. Alex 30 March 2013 at 9:53 pm Permalink

    Hi Kim: Will get some rest if can and try to do more re-search, and try to put out one fire at a time. If it takes longer, it takes longer, but I refuse to be pushed anymore. I made a lot of money for folks and the thank you was poor health. Best Holidays for you and yours. I will check out most of your sites and also try to pace self as I can. Regards Alex

  18. Allen 31 March 2013 at 1:31 am Permalink

    There was a few tools that you mentioned that I already knew about and there was some that I did not know about, like the Fireshot Plugin. I download it and took a screenshot of this whole post. Cool huh!

    And I liked the Moat.com, SocialMention.com, BuiltWith.com and WhatWPThemeIsThat.com

    Great stuff. I have booked marked in browser and will use all of these.

    Thanks and Happy Easter Time

    • Alex 1 April 2013 at 3:30 am Permalink

      Hello Allen: I’m in the process of trying to set up a new website. I was injured in the attempt to re-group, as well as 10 months out of commission trying to get back into society, as well as put the biz back in motion. This has been after severe incalculable losses. We will prevail. Belated Holiday greetings. Alex

  19. Baggio 31 March 2013 at 5:55 am Permalink

    Hey Kim,

    I’d have to agree…Flippa is awesome!! There’s no other better place to see what’s working (a case study haven for us marketers)…and for us to *cough cough* duplicate! Gotta visit that place more often to get a heap of marketing ideas.

    If I may, I’d like to add an alternative to the Screen capture tool I find nifty as well…the “Screen Capture” plugin for Chrome from Google. Works great!

    Thanks for this great post, gotta give my thumbs up for the last thing you said as well…”learn by doing”!!

    Haha, have a terrific week, Kim~


    • Alex 1 April 2013 at 3:22 am Permalink

      Hello Allen: Many things I have re-learned and also will be re-designing the website, presently not on line. Kim is terrific about sharing her love of the business, as well as informing sometimes to purchase is easier than start anew and fresh. Good luck as well as belated Easter greetings. Alex

    • Alex 1 April 2013 at 3:24 am Permalink

      Hello Baggio: I incorrectly posted your name in the comment. Apologies, have a good day. Alex

  20. Yusuf Chowdhury 31 March 2013 at 6:58 am Permalink

    Wow! These links are amazing. My favorites are Moat, SocialAdNinja, WhoIsHostingthis, WhatWPThemeIsThat! Thanks for sharing Kim.

    • Alex 1 April 2013 at 3:33 am Permalink

      Hello Yusuf: truly astonishing bit of work this young lady has done and included for all of us to profit from. Best Holiday regards. Alex

  21. Herman 31 March 2013 at 8:06 am Permalink

    Great list…hadn’t thought about using Flippa to see how folks made money with their sites. I recommend Google Trends to find hot trends in your niche and within GT..YouTube Trends to find popular videos.

    • Alex 1 April 2013 at 3:40 am Permalink

      Hello Herman: Thanks for the additional knowledge. I hope you had a fantastic holiday. Regards, Alex

  22. Des 31 March 2013 at 11:08 am Permalink

    Hi Kim

    What an absolute goldmine! Thank you so much, I really appreciate the information you are giving us here.This is really great and gives me just a mindful of ideas. Like your new blog and everything of the best!

  23. Alex 1 April 2013 at 3:43 am Permalink

    Hello Des: What a terrific source of information as well as knowledge, that Kim has provided for us. I hope you had an excellent Holiday. I’m learning new all of the time. Alex

  24. Trevor 1 April 2013 at 1:25 pm Permalink

    Wow Kim! Great resource. I haven’t thought about using some of the sites the way you suggest. Great ninja tactics.

    • Alex 5 April 2013 at 8:07 pm Permalink

      Hello Trevor: It has been a great experience in learning all over again. Kim has been a great instructor and has taught me much. We all have the same amount of time in each day, and that is 24 hours only. Posted, 4-5-2013

  25. Sandra 1 April 2013 at 5:28 pm Permalink

    Wow, this is a great post, thanks! I’ve heard of a few of these, but not this many. It’s amazing how many great tools are available online, if we just had the time to look. Well, thanks to you, we don’t have to, ha, ha.
    Can’t wait to spy on my comp and see what I can do to improve my sites.
    I am bookmarking this post for sure.
    Thanks again,

    • Alex 5 April 2013 at 8:10 pm Permalink

      Hi Sandra, maybe you have a good point, but, still trying to get my own sites up as I can, due to medical set backs etc. Kim certainly does her best in order to educate others, in order that they make money. Regards, Posted 4-5-2013

  26. Mark Gubuan 1 April 2013 at 7:43 pm Permalink

    I heard of some but for the most part. This list is golden. I love the tips you have. This is why you are in my top list for watching.

    • Alex 5 April 2013 at 8:12 pm Permalink

      Hi Mark: The knowledge is invaluable, as is her expertise. Regards, Posted 4-5-2013

  27. Bradley Anderson 2 April 2013 at 3:04 am Permalink

    And THAT is why you are the Queen of Traffic, Miss Roach. I knew 4 out of the whole list. o.O Thanks for the awesome insights. I just now found this yesterday. Buzzblogger was down and I thought you had packed it all in! Luckily, I read about what happened on Nicole’s blog, so here I am! Glad to see you taking us down into the rabbit hole, once again. :)

    • Alex 5 April 2013 at 8:19 pm Permalink

      Hi Bradley: It is not Alice in Wonderland, or is it? I stumbled upon Kim, and I will tell you, I’ve never been so happy to have found a true Leader. Due to medical mishaps and tragedies and losses. Our firm will be profitable, but I guess we all must pay our dues! I’ve certainly paid mine. Best regards. Posted 4-5-2013 Alex

  28. Geri Richmond 4 April 2013 at 12:31 am Permalink

    Hi Kim, This is soooo awesome. WOW, it’s amazing to me that you found all of these tools. The internet is chock full of info sites and software. You have just given me an idea!! I’ll let ya know what I find.

    Thank you,
    Geri Richmond

  29. Vern Ramagano 5 April 2013 at 2:14 pm Permalink

    Hello there! I know this is somewhat off topic but I was wondering which blog platform are you using for this site? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

    • KimRoach 10 April 2013 at 12:04 pm Permalink

      Hi Vern, we always use WordPress. There are a number of steps you can take to secure your WordPress blog.

  30. Alex 5 April 2013 at 8:23 pm Permalink

    Hello Geri: I still have the same purpose and intent that we had even prior to the mishap and medical setback. Biz Plan and all. We will prevail. Best regards, Posted 4-5-2013 5:25 pm in CA USA

  31. Charles 8 April 2013 at 7:41 pm Permalink

    Wow. That was high level. Thanks Kim! This post was equivalent to a $27 Ebook or more!

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