14 March 2013 ~ 45 Comments

2013 Traffic Strategies

I’ve asked hundreds of people what holds them back in their business
and over and over again I hear ONE word…

TRAFFIC

Yes – it’s like crack cocaine and all marketers seem to be addicted to it.

The more you have – the more revenue you generate.

(Well, not always! But that’s a conversation for another day.)

But the fact of the matter is that traffic is the lifeblood of EVERY online business. Without it – your business dries up like a pothole in the Sahara desert.

Unfortunately, I see most people wasting their time with some REALLY ineffective traffic strategies.

You’ve probably heard of some of these…

Blog commenting (Uhhhhhh – is that really how you should be spending your time?)

Article Submissions – Can we say – soooooooo 2004.

YouTube Marketing – Yes, this can be a great source of traffic but that little video you made on Animoto just ain’t gonna  cut it.

So I hear a lot of people who ‘say’ that they’re doing all sorts of things to try and drive traffic but in reality they’re focusing their efforts in all the wrong places.

I’ve created this article to create a SHIFT in the way you think about traffic.

Over the past couple years I’ve focused on simplifying my business. Zoning in on the critical few tasks that create the MOST results for myself AND (more importantly) for our clients.

While most marketers are trying to cram MORE and MORE into their day – I’m hacking away all the extraneous fluff.

Zoning in the critical few tasks that create 80% of our results.

We want a business that is simple and fun. And so that’s what I’m going to teach you as well.

So forget writing 100 articles. Instead I’m going to show you how to get 1,000+ visitors to just ONE article.

So without further ado, here are my favorite traffic strategies for 2013…

1. Affiliate Program

One of the best things you can do when starting your business is to create a 100% commission affiliate program.

This alone will create a perpetual traffic machine in your business. Create a high-quality product and give away 100% of the profits to your affiliates.

Sounds a bit crazy right?

Well – it added over 30,000 subscribers to our list and continues to drive traffic to our site to this day.

I created a product called the ‘Traffic Dashboard’ and gave away 100% commissions.

I can tell you right now that when you give away 100% commissions – it’s becomes VERY easy to recruit affiliates ;)

It’s like a moth being attracted to the light.

We had over 2,400+ people sign-up for our affiliate program.

So I’m pretty sure you can get a couple hundred people to join your 100% commission affiliate program. It’s a pretty easy sell ;)

So now you have hundreds of affiliates sending traffic to your website day in and day out.

Include an exit page off of your sales letter that collects subscribers. Now your adding hundreds (if not thousands) of subscribers to your list each month.

So here’s my secret formula…

Awesome Product + 100% affiliate program + high-converting sales letter = Perpetual Traffic Machine

And just in case you’re wondering… it’s pretty easy to create a high-converting sales letter because this is a low-priced entry product. ($17-$39)

2. Facebook Ads

This has become my own little treasure trove.

Facebook is a marketers dream. You can pinpoint and target EXACTLY who you want to add to your list.

Want to build a list of teachers? Facebook will allow you to put your ad directly in front of people who have declared their profession on Facebook as a ‘teacher’. In fact, you can get super specific and just target science teachers, english teachers, or math teachers.

In a matter of weeks you can build a group of fans.

You can also drill down to the exact age group you want. Male. Female. Married. Single. Choose to your hearts desire.

Want to advertise to people who are fans of Jillian Michaels? You can do it! And build a targeted list of fitness/ weight loss prospects at the same time.

Looking to build a list of yoga enthusiasts? You can do it in record time on Facebook by advertising to fans of related yoga pages.

Facebook is quickly becoming one of the best places to build and grow your business.

Plus, we haven’t even talked about how quickly your content can spread on Facebook.

More for another day :)

3.Email Marketing

ALL of your marketing efforts should be working towards putting people on your subscriber list. That means AT LEAST 80% of your traffic should be directed to a squeeze page where you give people a valuable free gift in return for their name and email.

The other 20% of your traffic will go towards your blog. Traffic from sites like Facebook and Twitter are a perfect example. Just make sure your blog is designed to convert visitors into subscribers. We’ll talk more about that in upcomging articles.

But the point here is that your subscriber list is THE #1 asset in your business. If you’re not building a subscriber list – you’re not building a business.

80 – 90% of your profits are made on the BACKEND via your followup emails. TRUST is the foundation for every sale.  And one of the best ways to create that trust is by sending 2-3 fun, entertaining, value-driven emails every week to establish preeminence in your market. You become the trusted advisor in your market.

With an engaged list of subscribers – you now have traffic on tap.

We personally drive thousands of visitors EVERY time we send out an email. THAT’S the power of email.

YOU OWN THE TRAFFIC.

You can then turn those subscribers into Super Fans by combining the power of…

4. Multiple Platform Presence

You now have an incredible opportunity online to quickly and easily spread your content and your message to thousands of people.

With the explosion in popularity of sites like Facebook, Twitter, and Google Plus – it’s now easier than ever before to spread your content and drive traffic to your website.

Social media has ‘supercharged’ traditional word-of-mouth.

Now… that doesn’t mean it’s going to happen overnight. But – if you have great content. If you’re providing lots of value (on a consistent basis) then social media is one of the most powerful distribution points.

It’s doubly powerful when you combine it with email.

When you integrate 2-3 weekly emails, plus engaging with your audience on sites like Facebook and Twitter – that’s when you create Raving Super Fans!!

Connect and engage daily on at least 3 different platforms.

One of those MUST be email.

Here are a few powerful combos I recommend:

Email + Facebook + Twitter

Email + Facebook + Google Plus

Email + Facebook + Pinterest

Now – which 3 you choose is going to depend largely on your particular market. WHERE exactly are your people hanging out online?

For example, if you have a scrapbooking site then your tri-combo should include Email, Facebook, and Pinterest because those are the MAIN platforms where women scrapbookers are hanging out.

But when you start creating content and engaging with your fans on a DAILY basis, that’s when you’ll start gaining momentum.

45 Responses to “2013 Traffic Strategies”

  1. Carol Amato 27 March 2013 at 3:27 pm Permalink

    Hi Kim,

    Love the new site, and appreciate the updated current list.

    I have chosen 2013 to get into paid traffic, and will be delving into Facebook ads, so this is a great confirmation!

    Take Care,
    Carol Amato

  2. Peter - network marketing blog 27 March 2013 at 3:30 pm Permalink

    absolutely.

    100% comm aff prog – perfect. Especially if you retain contact with those affiliates as well.

    one has to be email – also true.

    social platforms come and go, seo goes back and forth, paid ads get more expensive – but as long as you have the list, you can sell.

    lastly – great to see some up-to-date info for a change, and not the same old re-hashed stuff that does not work any more

    thanx

    peter

  3. Baggio 27 March 2013 at 3:33 pm Permalink

    Love this list!! Have heard of the perpetual traffic idea before, but have shied away from this in the past, but with so much at stake (I kid not, haha), this seems like a really good idea to use, definitely gonna try it out over the next two weeks!

    Thanks again for the awesome post, love your style!

    Cheers,
    Baggio

  4. Jim 27 March 2013 at 3:33 pm Permalink

    Can you recommend a good FB advertising course?

    Thanks!

    Jim

  5. John Chen 27 March 2013 at 3:33 pm Permalink

    Hi Kim,

    As always, the content you produce – whether it be free content on your blog, or paid content in your products – is always top notch.

    I’d say that, “when Kim talks, I listen – and listen good!”

    Once again, thanks for sharing…

    Best regards,
    John

  6. Balu 27 March 2013 at 3:54 pm Permalink

    Google groups, yahoo groups and sites like meetup.com are some great sources of targeted and free traffic. Find your target groups , register, partricipate and in every communication you make with the group, use your signature to drive traffic.

    • James 27 March 2013 at 4:13 pm Permalink

      Balu,

      How do the groups work for you? I practice forum marketing regularly with great results and have been giving Google Groups a heavy thought lately.

  7. James 27 March 2013 at 4:05 pm Permalink

    Kim,

    Insightful post. I got some alright traffic from Facebook ads. I have something that shocked me recently when it comes to traffic. I started writing free Kindle Books (and “complete” premium books) and I looked at my analytics last week and my mouth almost landed on the floor. I had gotten almost a 17k% increase in traffic mainly from my Kindle books as I sprinkle the url periodically when it adds to the content (naked url). I have also seen a smaller increase from SmashWords publications I had written under various pennames.

    May be something worth trying.

  8. Kater 27 March 2013 at 4:09 pm Permalink

    Hurray!

    You are back! Love the orange/peach background. This year I’m going deep dive into list building and staying connected with the email. I agree with the multi-platform presence, but I’m focusing on the email and list.

    P.S. I recommend you add a password management tool to your Rolodex. ;>

  9. Mark 27 March 2013 at 4:10 pm Permalink

    I think you hit on two key ingredients that are important for a lot of us:

    – zoning in rather than loading up, and …

    – email. So many newbies just try to sell stuff without building the list. A list is push button money.

    Thanks for the great article! Thought-provoking.

  10. Matthew Loop 27 March 2013 at 4:22 pm Permalink

    Nice post, Kim! All great marketing strategies for this year. We’re currently averaging .08 – .33 cents / click on Facebook. Personally, I think it’s a glitch of which I intend to exploit the heck out of… lol. Prices were increasing for awhile since they seemed a little desperate to appease shareholders.

  11. Paul Warner 27 March 2013 at 4:23 pm Permalink

    Well I have alwsys liked your avatar at the top of the page and that alone, for me, makes it nice coming to your blog. You should check out Joey Kissimmee’s blog “Income Press” which has a nice avatar too. I of course love the idea behind the blog and will be following it often. I watched a webinar by Jo Barnes the other day and she mentioned your name which was kind of cool. Look forward to all that you share with us and I thank you for all the effort you make in our behalf. Paul

  12. Roberto Palacios 27 March 2013 at 4:25 pm Permalink

    Hola Kim,

    Great tips as usual. I have a question: where and how you set up the 100% commission affiliate program.

    Is this something you set up in your blog or go to a third-party platform i.e. clickbank, etc.?

    Best,

    Roberto Palacios

    • KimRoach 27 March 2013 at 4:32 pm Permalink

      Hey Roberto!

      Great question :)

      I recommend either JVZOO or DigiResults for running your 100% commission affiliate program.

      Cheers,

      Kim

  13. Rob Monette 27 March 2013 at 5:14 pm Permalink

    Great post.

    I had that question about article submissions … got my answer lol.

    Now a days it’s social media the best aim and you have just confirm that!

    Best

    Rob

  14. Rich 27 March 2013 at 5:37 pm Permalink

    Kim,

    Interesting that you said article marketing is so 2004. I was recently thinking about trying some of the old methods of traffic generation to see if they still work, especially since a lot of people don’t use them anymore.

    I may start a case study to see which of the old methods still work in 2013. I personally believe that anywhere that has people hanging out whether squidoo, article directories or whatever can still serve its purpose if you stick with the right formulas.

    I do agree though that all traffic should lead back to an email lust. All the big time marketers (meaning department stores, best buy type stores etc.) adhere tremendously to email marketing so it only makes sense to follow their lead.

  15. Lynn 27 March 2013 at 6:41 pm Permalink

    Great content/pointers Kim! And much appreciated.

  16. Ioan Draniciar 27 March 2013 at 7:06 pm Permalink

    The website looks great. Nice, clean, easy on the eye.

    I love the tip on using the affiliate program to get more traffic. The affiliates will get you lots of free traffic and you’ll be able to build a list of buyers as well. This is Lee McIntyre traffic generation style and I love it.

  17. Jon@affiliatesouth 27 March 2013 at 7:38 pm Permalink

    Very attractive site Kim. Totally agree with your thoughts on blog commenting, article submissions and other useless tactics still being touted by some gurus.

  18. Jeanne 27 March 2013 at 7:55 pm Permalink

    I love the way you present your ideas so succinctly but very meaty and to the point. You make me want to try your recommendations immediately. Keep up the good work – we appreciate it very much.

  19. Roland 27 March 2013 at 7:56 pm Permalink

    Hey Kim,
    Thanks for all of the good marketing tips. Had been thinking about using Facebook but will now give it a try.
    Cheers,
    Roland

  20. Ray K. 27 March 2013 at 8:33 pm Permalink

    Awesome stuff Kim! Folks, what Kim has shared here for FREE, many guru’s charge top dollar for (I know, cos I’ve paid)…it’s really that valuable content!

  21. Reesa 27 March 2013 at 8:50 pm Permalink

    Kim, this is a fantastic article especially for someone like me who is trying to find my way in this sea of marketing. List building should be everyone’s goal that is in any kind of marketing and that is what my net move is going to be. Thanks a bunch and I appreciate the information.

  22. Paul 27 March 2013 at 9:03 pm Permalink

    Great site, and great tips.

    This year I’ve been focusing on paid advertising, specifically adwords.

    It’s allowed me to grow my business from $100 per month, to $4,000 per month since December 2012.

    I also want to diversify and ramp up my affiliate program and use solo mails too.

    Thanks for the great post

  23. Ree 27 March 2013 at 9:19 pm Permalink

    Thank you Kim for a very interesting article. Had a quick look at JVZoo and DigiResults – both look good. Is there any difference between the affiliate audience at the sites? It seems to be a bit more IM orientated at JVZoo… and I actually have a product that is not in that area. Your opinion would be very much appreciated. :)
    Thanks,
    Ree

  24. Glen 27 March 2013 at 9:32 pm Permalink

    HI Kim,

    I’m like a few people here…..I’m trying trying to find ‘credible’ information on Facebook advertising.

    I don’t know if you’ve come across one, but if you have can you please let us know.

    I loath to look at those ‘hyped-up’ courses on Clickbank

    –Thanks

    Glen

  25. Juan Rademacher 27 March 2013 at 9:36 pm Permalink

    Hi Kim,
    Awesome new website…can’t wait for your next post to see what you come up with in “All Things Traffic”

    Congratulations for a great website!
    And thank you for once again offering fresh content.

    All the best,

    Juan

  26. Glen 27 March 2013 at 9:52 pm Permalink

    HI Kim

    Off topic, but where has the Marketing Lab page gone..

    I always logged in via: http://buzzblogger.com/marketinglab/forum/ by that gets me a 404.

    I haven’t received any notification that anything had changed

    Thanks

    Glen

  27. Helene 27 March 2013 at 10:01 pm Permalink

    Thank you for sharing Kim. As always good information.

    Have a great one
    Helene

  28. Jay Mueller 27 March 2013 at 10:23 pm Permalink

    Hi Kim,

    Great post and I think this new site will be a big hit.

    Everyone needs traffic to their site if they are going to be successful online. If you have a blog, you need people to read your site. If you have your blog monetized you need traffic to click your links so you can make money. In my case, the more people visit my blog and gain an understanding of WordPress websites and everything involved with Internet Marketing, the more I get to help people and sell the right tools that work and are worth their expense.

    Very simple, no traffic, no sales!

    Any word on getting your site ownership back from the thieves?

    Jay

  29. Malcolm Dingwall 27 March 2013 at 9:47 pm Permalink

    Excellent content Kim. Thank you

    I am just starting out and will have the web-site set up next month. I have followed your seminars on setting up a website and hope to be able to return to them if they are online.

    Your advice and guidance is excellent. Thank you again.

    Malcolm

  30. Masetti 28 March 2013 at 12:27 am Permalink

    Thanks for the great info.

    The most thing am missing is building the list and social promotion.

    Definitely will try your traffic strategies to my site.

    Best Regards

  31. Mike Gerke 28 March 2013 at 12:50 am Permalink

    Good article Kim. I like the look and feel of the new site. What’s it cost to get up and running on a 100% affiliate program using the RAP script thingy?

  32. Sandeep 28 March 2013 at 2:55 am Permalink

    Hi Kim, this is a nice bit of research. FB ads however are priced very differently in different geographies. In India (I’m based here) for some reason they cost like 50c for the same parameters that cost 10c in USA. I don’t know why that is, but it is. I will be happy to collaborate with you on cross-global research if that helps you and the common cause. Thanks!

  33. Michael Gorman 28 March 2013 at 3:22 am Permalink

    Great to see your new project taking shape Kim-nice clean design and easy to navigate :-) Your Traffic strategies make eminent sense, I have not looked much at Google + a lot, i have a bit of a negative bias towards Google (monster that it has become)-but I will now you mention it. I am in the process of re-tooling and embarking on some fresh projects-so your advice comes at a timely juncture. All the best!
    Michael

  34. Dankas 28 March 2013 at 4:42 am Permalink

    Hey Kim,

    I wounder would you consider outsourcing things like commenting on blogs, to get some of that traffic or is that wast of time and resources. And what if you can’t have affiliate products on your website, if the part of your mission and integrity is to solely provide information, to service to people, how do you make sure you can implement good traffic strategies?

    tnx

    D

  35. Shelita 28 March 2013 at 6:20 am Permalink

    Hi pretty lady Kim! Thank you for this article, I’ve been trying to find the best way to drive traffic to my site, and yes everyone is still talking about article marketing but I’m finding that facebook and pintrest are where most of my traffic is coming from and you are confirming this is where I need to spend more of my time and energy! Thank you!

  36. Panicos Varnava 28 March 2013 at 8:32 am Permalink

    Hi Kim,

    Very interesting read, clear and concise information,

    The concept of giving away 100% commissions to get sign ups is indeed very interesting and I plan to exploit it.

    It is rare these days to get valuable information for free so please keep it up, you have just won over a new subscriber, your onto a winner here young lady for sure!

    Thanks
    Panicos

  37. Dan 28 March 2013 at 4:22 pm Permalink

    Kim coincidentally I recently focused my energies on the email+FB+Twitter approach you recommend, and am seeing results. Thanks for confirming this, and keep up the good work.

    By the way, are you going to give us more info on how to get affiliates to promote your product? I know a lot of people use WSOs, but is there another way? Is there a software that can find them on the web somehow?

  38. Anna 30 March 2013 at 1:39 pm Permalink

    Thanks for this power list Kim.

    I do have a quick question about Facebook Ads. Note that I have not used Facebook a lot, so sorry if the questions a bit on the newbie side.

    My question: For every market that you target, do you have to have a separate facebook business page. And if the answer is yes, aren’t you forbidden by facebook to have more than one page? So for example, if you targeting teachers, floor covering professionals, and dog enthusiasts….shouldn’t you have a separate FB page for each?

    Thanks….Anna

  39. Geri Richmond 1 April 2013 at 12:22 am Permalink

    Hi Kim,

    Your new site is darn cool. Really like it. Thanks for all the traffic info. Love it!

    Geri Richmond

  40. PastExpiryDotCom 3 April 2013 at 12:17 pm Permalink

    Hi,

    I’ve been struggling with getting traffic for YEARS, and lately it seems to be going down. Any tips for a blog that features my cartoons? My blog posts tend to feature just an image (cartoon), and there is not much text which a lot of seo tips seem to focus on.

    Regards,
    Johnny from Canada.

  41. Dickinson Eddy 20 April 2013 at 12:12 am Permalink

    How about online traffic generators,Kim? Will you recommend them? There are some OTG where you can put your website on rotation with other members…

  42. Dickinson Eddy 30 April 2013 at 1:41 am Permalink

    I really like Facebook.I join several groups and build my list from there!


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